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From Data to Story: Building Annual Reports That Clearly Communicate Your Impact

Thursday, November 5 from 11 am - 12 pm (Virtual)
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Annual reports are one of the most important tools nonprofits have to communicate their impact, build trust, and support fundraising efforts. Yet many teams approach them as a last-minute task, resulting in reports that feel overwhelming, text-heavy, or unclear.

This session focuses on how to plan, structure, and prioritize content for an annual report that people can actually read and understand. Participants will learn how to move beyond simply compiling information and instead build a clear, compelling narrative that highlights the work that matters most.

Even if your organization does not publish an annual report, communicating impact effectively is vital to many stakeholders including board members, new donors, and future volunteers. From organizing content and defining key themes to understanding how design supports readability, this workshop provides a practical framework that can be applied immediately, whether working with a designer or building reports in-house.

Learning Outcomes & Takeaways
  1. Understand the role of annual reports as a storytelling and trust-building tool
  2. Learn how to organize and prioritize content before design begins
  3. Shift from “including everything” to highlighting the most important impact
  4. Leave with a clear framework and checklist to plan and build more effective annual reports
Join us for an insightful and practical session that will equip your organization with the knowledge and tools!

Presented by:
  • Angela Laines, Graphic Designer, Silveira Designs

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Angela Laines Founder, Silveira Designs

Angela Laines is the founder of Silveira Designs, a boutique graphic design studio based in Silicon Valley. With over 11 years of experience across corporate, nonprofit, and agency settings, she helps mission-driven organizations and growing businesses build cohesive brands across print and digital. Her work focuses on creating clear, consistent visuals that strengthen brand recognition, build trust, and support growth.

SVCN strives to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. Requests for interpretation and/or translation services needed to be submitted no later than Thursday, October 29. To request an accommodation or for inquiries about accessibility, please email Marvah Gorlorwulu at MarvahG@svcn.org.

SVCN is committed to making our trainings and webinars accessible to nonprofit employees who have been underrepresented in nonprofit leadership and management roles. Scholarships range from 10% to 100% of the program fee. Apply for a scholarship

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Refunds, Cancellations, Memberships
Please review SVCN's Refund and Cancellation Policy before registering. By registering for this event, you are consenting to be recorded during the session.  You will receive a confirmation email with details and logistics.

Find more information about how to join or renew your membership here.
For membership inquiries, please email Danna Elneil at DannaE@svcn.org
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